Toronto, Ontario shop focusing on handmade work by up-and-coming designers and inspirations.

Hours: Closed Monday | Tuesday + Wednesday 12 - 7 | Thursday - Saturday 11 - 7 | Sunday 12 - 6

389 Roncesvalles Avenue | (647) 351-4590

We are in this month’s issue of Re:Porter Magazine. Thank you to Porter Airlines for including us!
Likely General has been nominated for Best New Design Shop in Toronto!

Please vote for us (if you agree) by clicking the Blog TO button below. Thank you so much for the most incredible first 5 months. We look forward to many happy years with our wonderful neighbours, friends, and customers. We couldn’t have done it without you!

Visit us this Saturday for a beautiful pop-up by Timberlost & Humblebound. 

The wonderful New York jewelry line (and shop), Species by the Thousands now offers a line of home apothecary products: essential oil room sprays and handmade soy candles. I can’t stop spraying the Protection spray and I love their Smokey Sage candle! Wonderful work. 


My friend Arden Wray of Boots & Pine recently photographed Helen for her series and this jogged my memory! I can’t quite remember how I originally came to find Helen’s ceramic work (most likely a late night internet binge/browse a few months before opening shop). Luckily, Arden’s beautiful photographs reminded me and I am happy to say that Likely General will be the only Canadian retailer of Helen work. I am SO in love with it! We are very much looking forward to receiving her pieces in the early new year. 







Bel Handmade is the work of Belinda from Vancouver. Belinda makes handmade leather mittens lined with wool. Leather mittens are incredibly long-lasting and worth the investment- I remember my Mum had a pair from the 70’s that I wore in high school. Her work is growing in popularity and I cannot wait to get my hands in them (tee hee). Likely General is so happy to have been paired with Belinda (Thanks to Erin of Robber for the mention!)


Frederick Scalen came into the shop recently offering to show me some of his work. I recall it was unseasonably warm out and he had just cycled over. When he pulled these magical pieces from his backpack I was shocked! Frederick is an incredibly humble and skilled woodworker creating a variety of pieces ranging from cheese knives presented in beautifully crafted wooden boxes, large inlayed cheese boards, to hand-carved spoons and butter knives. His work has been the talk of the shop lately and I urge you to come into the shop to see his pieces in person as I don’t feel my pictures quite do them justice. I am also thrilled to announce that Frederick will host a spoon carving workshop in the new year. 



Good Night, Day is a Canadian knits label, independently run by Tara-Lynn Morrison, the brand’s sole founder, designer and knitter. Good Night, Day’s aesthetic has a strong emphasis on modern & minimalist hand knit, exclusive one of a kind and limited run pieces. Tara-Lynn is involved in every step of the highly personal hand made process, including choosing fair trade sourced wool, namely of alpaca, merino and cashmere blends that come from Peru, Uruguay and a women’s collective in Argentina. 

Likely General is THRILLED to carry Tara-Lynn’s designs and workbooks. We are also looking forward to an upcoming workshop with Tara-Lynn this January! 


The Leather Atelier is Alex and Noelle from Toronto, Ontario. With high attention to detail, The Atelier transforms leather with digital manipulation techniques such as laser etching & with new materials (acrylic + illuminating ribbon), combined through artisanal methods of leather production, using hand-painting, dyeing, braiding & sewing. 

Likely General is so excited to offer The Leather Atelier’s hand-painted Iphone cases and tooled iron-on patches. 


Paper Pusher is the experimental Risograph print and design studio of Jp King, of Toronto, Ontario. Paper Pusher is more than just a publishing house, it is a publication research lab, living classroom, and collaborative platform where curiosity and relationships serve as inspiration in the pursuits of artistic and cultural production. With an emphasis on Obsolescence, Art, Archive, Gender, Economics and Poetics, and an eye towards collage, and illustrative graphics, Paper Pusher seeks to push the limits of format and our material relationships with paper-based objects.

Likely General is carrying Paper Pusher’s Isometric Risograph 2014 Calendar! I’m told these babies always sell out so come get one while they last!


THE PLANT is a journal about ordinary plants and other greenery, made and published in Spain. Besides providing botanical contents in a simple, personal and cozy way; The Plant offers plant lovers a new look at greenery by featuring the works of many creative people who share our love for plants. As a curious observer of ordinary plants and other greenery, the magazine presents a monograph on a specific plant; bringing together photographers, illustrators, designers, musicians, writers and visual artists, both established and emerging, from all over the world. These people share with The Plant their unique perceptions and experiences of plants. 


Located in Toronto, Ontario, Apogee Handmade is a leather design company born out of a desire to handcraft unique, hard-wearing, and understated accessories. Each detail is carefully considered, from leather and hardware selection, to dimensions and method of construction, all coming together to create a usable item that will age beautifully while maintaining its strength and functionality.

Likely General is proud to carry a large selection of Apogee’s designs, including dog collars and leashes for your best pal. 


Originally from Russia, Helena moved to Kingston, Ontario recently and has continued her design work with her company Here & Now. Helena designs and creates delicate stained glass necklaces and ornaments that have been a huge hit in the shop so far. We are thrilled to work with her. 


Mullein & Sparrow was founded in 2012 in Brooklyn as the life work of herbalist and holistic aesthetician Anit Hora. All items are 100% natural, organic when possible, fully plant-based, and lovingly made in small batches with the hopes of keeping alive a time honoured tradition of simple remedies that have worked for centuries.